@semanticwill Many signals indicate we’re past the peak in value of design (for anything digital) as accomplished via the craft model.
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@semanticwill so, it’s time to move up the value chain. Vectors playing out now include yet another bid for traction in the strategy space.
Industrialization and it’s inevitable — a la @kevin2kelly — follow-on automation is / will be another.
The investment wave in design research enables both vectors: the qualitative wing supports strategy; quantitative supports industrialization
Transubstantiation is another vector: the morphing of UX into Customer Experience = one variant. The collapse into simple retail = another.