Many thanks to all the organizers, volunteers, hosts, participants, and everyone who helped make ProductCamp Boston 2024 happen – it was great to see a strong, local, community-powered event like this ‘back online’!
I’ve posted the slides from my session, “Flying Blind On A Rocket Cycle: Customer-centered Product Strategy for Machine Intelligence” over at Slideshare (an original Web2.0 service that’s still active…). We covered ~3 years of hands-on effort building a portfolio of advanced analytics and ML / AI products, services, and infrastructure in just 30 minutes, using the conceit of ‘looking through the windshield’ at oncoming business and customer questions in real-time to recreate the experience of learning to navigate the product strategy cycle. I’m positive there are further questions, thoughts, and comments, and I welcome feedback from folks who were in the room, or who follow along now.
Here’s the session overview:
Using the product strategy cycle as a guide, this session shares a case study on the growth and evolution of B2B product portfolios driven by machine intelligence for a leading SaaS product maker. This case study reviews a series of new product efforts; outlines the methods, tools, and practices that powered opportunity assessment, product discovery, and strategic planning; traces the evolution of product portfolios; and considers business outcomes from building and growing a portfolio of new analytics products and services for Oracle over the course of several years.
This case study illustrates and demonstrates:
- Crafting customer-centered product strategies for new machine intelligence / AI / ML technologies
- Building and evolving customer-centered products and portfolios, and new product categories
- Establishing effective, innovative, customer-centered product strategy capabilities and practices for emerging spaces
This was my first longer-form public talk since 2018, when I shared an overview and retrospective on building product a strategy function for emerging spaces at UX Strat. (That talk references some of the same delivered products, while emphasizing how to approach and engage with different stages of product and technology lifecycles.)
As a nod to the (pre-Xitter [with proper pronunciation…]) past, here’s the ‘going on stage’ tweet from that last talk:
We are pleased to welcome Joe Lamantia to the UX STRAT stage to talk about “Pioneering Product Strategy in Emerging Spaces,” in Providence RI, Sept 16-19: https://t.co/HnZH4UN7P3.
— STRAT (@uxstrat) September 4, 2018
UX STRAT is a single-track conference about strategic UX / Product design.#uxstrat pic.twitter.com/kqIb4rlVAZ
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