I just posted the recording and supporting slides for the new part three of the ‘Flying Blind’ case study series on building out new analytics products, categories, and portfolios for B2B / enterprise in the pre-GenAI era of machine intelligence.  

For those following via these postings, on publishing the last installment, I’d expected this part 3 to be ‘a concluding / bookend segment that summarizes the business strategy perspective, given the close linkage to product strategy thats’s set up at the beginning of this story.’  

Turns out a brief dive into sharing some product strategy foundations made sense as the next step, as it nicely sets a meaningful – erm – foundation for the full long-term retrospective on business and product strategy coming in part four.

Here’s the summary:

“This talk shares product strategy foundations, as the third installment of the extended case study ‘Flying Blind On a Rocket Cycle: Customer-Centered Product Strategy For Machine Intelligence’ originally offered at ProductCamp Boston 2024.

Part 3 topics:

1. A model and archetype for product strategy

2. Clarified relationship linking business strategy and product strategy

3. A working definition for product strategy

Look out for a few new cameos in the expanding cast of characters, including: Moana (and Maui), George Carlin, Carl Jung, and leading thinkers on business, architecture & urbanism, and economics.

Video: https://youtu.be/pg4Z_ya3VXs

Slides: https://www.slideshare.net/slideshow/product-strategy-foundations-customer-centered-product-strategy-for-machine-intelligence-part-3/274022045