I hope this lands as good news for you about the climate: now anyone can make the impact of everyday life and work positive — for literally pennies.

Please say hello to CarbonGuru.io: a carbon footprint analysis platform that measures the CO₂e impact of anything you buy and do for life or business in seconds, and lets you offset and remove carbon with positive impact immediately, for just a few cents.  CarbonGuru works directly from your browser and your inbox (mobile, too), as part of your everyday buying and workflows, and you can automate everything it does with your regular AI agents and tools by asking.

Why build this now?  Most of us want to do something about the climate, but don’t have an easy, affordable way to act that fits into ordinary life and work.  CarbonGuru started as an AI + climate-tech exploration with the simple goal to find and do something useful and positive with new tech.

It evolved into a consumer product and SMB platform designed to serve folks around the world.  I think of it as a look at how AI-powered automation can share the power of well-established environmental science with everyone, and (hopefully) give people a genuine sense of agency about something that matters to them, but has been largely confined to the horizon of policy and politics.

The first release is open now: Early customers have set up offset subscriptions for regular household spending — groceries, family travel, and activities like kids’ camps. (Watch me buy some tea and offset it right away: https://www.youtube.com/watch?v=IglsrwefwBY).

As an AI-powered startup, I use it to automatically track and offset the carbon footprint of the various AI tools and technology services that power the product and platform itself. (Watch a live session analyzing and offsetting business purchases with Claude: https://www.youtube.com/watch?v=9Ahh3LniQjY)

And business-tier customers are running higher-volume analysis of transactions and operations for carbon footprint and climate impact planning and reporting.

Like all founders, I (inevitably…) asked my Mom (Hi Mom, if you’re reading this!) to try it.

She said the simple experience of seeing the footprint of something from her everyday life for the first time, then balancing the climate impact with a button-push was actually powerful: it made her feel like she could do something.

Please try for yourself.  Share it with friends, family, and colleagues.  Consider investing and helping CarbonGuru grow to its full potential.